Why sucralose artificial sweeteners?

We use sucralose for taste, and also to keep our products diabetic friendly. It is unfortunate that there is so much confusion and misinformation about sweeteners. Sweeteners have received bad press, primarily because of aspartame, which degrades when heated (it is safe when cold) and tastes bad. People that are allergic to artificial sweeteners tend to be allergic to aspartame.

Sucralose has been found safe both in hot and cold applications, and has had over 110 peer reviewed studies completed. This is why Sucralose has been approved by over 80 countries globally. I like to say that many people feel the FDA approved drugs too easily (i.e. Vioxx, Phen Phen), so that if you trust other countries more (several globally are more stringent), then looking abroad is a good benchmark as well. We use a very small 0.03 grams per serving, which is about 1/3 of the amount in a diet cola.

We know that several people would prefer we use Stevia or Xylitol because they are natural. Xylitol is a natural sugar alcohol. Unfortunately it causes diarrhea in approximately 20% of the population!   To get the same amount of sweetness in Neuro , we would need about 1 tablespoon, which can be toxic or fatal to a 40 pound dog. It also has not been approved globally.

Stevia is a sweetener derived from a plant. It has only recently been approved in the U.S., and is still in process of being reviewed globally. There have been some concerns on liver toxicity, and so there may be more studies needed. The manufacturers of Stevia have recently published some safety data, and many countries are now relooking it as a sweetener. It does impart a licorice type flavor, that some people do not like. We have been trying to work with stevia in some new formulations, but are struggling to make them taste good.

I’ve been asked a lot about agave recently. Agave is nothing more than high fructose syrup…about 90% fructose.

Fructose has many properties but one bad one is that it increases appetite and this is exactly opposite of what we want in a weight management product.

We do strive to make our formulas as natural as possible, while balancing taste, texture, safety, efficacy and stability.

We are looking at some promising natural sweeteners coming on the market (there is one from Japan that is very promising). Our hope is that we will be able to replace sucralose to alleviate those concerns, but for now have not found a suitable substitute that tastes as good, has as much research, and has global approval.

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